Hate speech is a continuously present and growing issue, and there is a lack of systematic research and monitoring for its resolution. In Croatia, although the National Plan for the Protection and Promotion of Human Rights and Combating Discrimination for the period until 2027 recognizes hate speech as a problem and foresees measures to combat it, the main shortcoming of this plan is its partiality that reflects in the unsystematic design and implementation of cross-sectoral activities. For this purpose, this comprehensive Action Plan for Combating Hate Speech has been developed based on evidence, human rights and international recommendations and standards. Its goal is to lay the foundation for a holistic approach in fighting against hate speech that includes recognition, monitoring, prevention, awareness-raising, victim empowerment and strengthening the processing and regulation mechanisms.